SUSAN G. KOMEN | DADDY YANKEE VS. BREAST CANCER
Cannes Lions 2018 | Bronze - Radio
Cannes Lions 2018 | 2 Shortlist - Entertainment
Cannes Lions 2018 | 3 Shortlist - Social and Influencer
Clio Award 2018 | Bronze - Radio
Clio Award 2018 | Shortlist - Music
The One Show 2018 | Merit - Film Long Form
The One Show 2018 | Merit - Radio - Online Streaming Audio
Radio Mercury Awards 2018 | Gold - Best Integrated Radio Campaign
Festival El Sol 2018 | Gold - Digital, Best Use of Influencer
Festival El Sol 2018 | Silver - Digital, Online Video
Ojo de Iberoamérica 2018 | Gold
Ojo de Iberoamérica 2018 | Silver
Ojo de Iberoamérica 2018 | Silver
Ojo de Iberoamérica 2018 | Silver
Ojo de Iberoamérica 2018 | Bronze
Ojo de Iberoamérica 2018 | Bronze
Cúspide Award 2018 | Gold - Social
Cúspide Award 2018 | Gold - Branded Content
Cúspide Award 2018 | Gold - Film (Online Video)
Cúspide Award 2018 | Gold - Radio
Cúspide Award 2018 | Silver - Direct
Cúspide Award 2018 | Silver - Film (Craft)
SME Digital Awards 2018 | Gold- Best Digital Execution for Social Responsibility
SME Digital Awards 2018 | Gold- Best Execution for Content Marketing
SME Digital Awards 2018 | Silver - Best Video Execution
Daddy Yankee, a famous rapper and the most streamed artist in history on Spotify, announced he was going to do a “tiraera” but never mentioned against who. A “tiraera” is a rap battle where one rapper challenges another rapper. It’s something common between rivals in the Reggaeton genre. After his announcement, the media started to wonder, who the battle was against. To everyone’s surprise, it was a battle against one of life’s biggest rivals, breast cancer.
CASE STUDY
MUSIC VIDEO
THE SONG'S INSPIRATION