STACY’S PITA CHIPS | RISE PROJECT

As a female-founded brand, Stacy’s champions other female founders - with their Stacy’s Rise Project. We went even further with our #ShareForHer campaign, in which Stacy’s shared their ad space, their expertise, and their financial support with 15 female founders who give back to their communities. We gave these finalists creative direction to shoot their own content, then turned the footage into tailored ads for each of the founders. We also created a Her-Commerce platform by sharing Stacy’s hub on Amazon to amplify the founders’ selling channels.

STACY’S PITA CHIPS | ELEVATOR PITCH

Many women never get in the room to make their elevator pitch. As a female-founded business that started small, Stacy's Pita Chips wanted to change that. That’s why we launched a campaign to help female founders be heard. And help their businesses rise. Literally. Through different social media platforms, we asked female founders to submit their elevator pitches. And even created content to help women craft them. Then we located venture capitalists and brought their elevator pitches to the elevator.

Although this project was interrupted by the COVID-19 pandemic, it still gained results and exposed a real problem women entrepreneurs face every day.