AIDMEDIA | OUTDOOR ADVERTISING ASSOCIATION

After Hurricane María, thousands of families were left without a roof. With constant rains aggravating the situation, the Outdoor Advertising Association of Puerto Rico decided to create a new medium that could change brands support messages into meaningful support actions, by turning paid media into aid media.

CASE STUDY

Cannes Lions 2018 | Media - Finalist
Cannes Lions 2018 | Outdoor - Finalist
Ojo de Iberoamérica | Best Local Idea
Ojo de Iberoamérica | Outdoor- Gold
Cúspide Award 2018 | Image - Gran Cúspide & Gold
Cúspide Award 2018 | Media - Gold
Cúspide Award 2018 | Outdoor - Gold
Cúspide Award 2018 | Promo and Activation - Gold