DIANA I. HERNÁNDEZ

d.artcirection@gmail.com | 787-231-1905

What I’ve learned in Advertising

I’m an Art Director born and raised in Puerto Rico. Yes, it’s small in size but full of wonderful people who know what working hard truly means. Being creative is the only way to live, where you learn to make magic with whatever you are given. Working in the U.S. has taught me that no money can ever make and idea better. It all depends on how much believe in the power of an idea, and how much work are you willing to put in.

Work Experience

David & Goliath | September 2019 - Present
Senior Art Director
Currently working on campaigns for CA Lottery, and Stacy’s Pita Chips.

DDB Latina Puerto Rico | June 2017 - August 2019
Senior Art Director
Worked as part of the New Business Team where 4 out of the 4 new business opportunities were won: T-Mobile, Bacardí, Planet Fitness and L’óreal. Created and managed campaigns for digital accounts like L’Óreal Paris, Maybelline and Garnier. Other institutional campaigns: Humana Medicare Advantage. Retail: Subway.

J. Walter Thompson Puerto Rico | November 2013- June 2017
Art Director
Worked on New Business projects and helped win the Jack Daniel’s regional account.
Was part of the group sent to London to work on a global account project for Sunsilk. Assisted to SXSW conferences and was chosen to participate in the London International Awards Program. Worked on a variety of accounts like AT&T, Banco Popular, Susan G. Komen, and Heineken.

Badillo Saatchi & Saatchi | October 2012 - November 2013
Jr. Art Director
Worked on a different accounts like Toyota, Telemundo, Claro, and a local university.

Awards

STACY’S PITA CHIPS| STACY’S SHARE FOR HER

One Show 2021 | Public Relations, Brand Voice - Shortlist
Think LA 2021 | Best Cause Marketing Campaign
Webby Awards 2021 | Best Media Strategy, Advertising, Media and PR | 3rd

LIBRERIA LABERINTO (BOOKSTORE) | BETWEEN THE LINES

OUTDOOR ADVERTISING ASSOCIATION | AIDMEDIA

SUSAN G. KOMEN | ME AGAINST YOU

Cannes Lions 2018 | Bronze - Radio
Cannes Lions 2018 | 2 Shortlist - Entertainment
Cannes Lions 2018 | 3 Shortlist - Social and Influencer
Clio Award 2018 | Bronze - Radio
Clio Award 2018 | Shortlist - Music
The One Show 2018 | Merit - Film Long Form
The One Show 2018 | Merit - Radio - Online Streaming Audio
Radio Mercury Awards 2018 | Gold - Best Integrated Radio Campaign
Festival El Sol 2018 | Gold - Digital, Best Use of Influencer
Festival El Sol 2018 | Silver - Digital, Online Video
Ojo de Iberoamérica 2018 | Gold
Ojo de Iberoamérica 2018 | Silver
Ojo de Iberoamérica 2018 | Silver
Ojo de Iberoamérica 2018 | Silver
Ojo de Iberoamérica 2018 | Bronze
Ojo de Iberoamérica 2018 | Bronze
Cúspide Award 2018 | Gold - Social
Cúspide Award 2018 | Gold - Branded Content
Cúspide Award 2018 | Gold - Film (Online Video)
Cúspide Award 2018 | Gold - Radio
Cúspide Award 2018 | Silver - Direct
Cúspide Award 2018 | Silver - Film (Craft)
SME Digital Awards 2018 | Gold- Best Digital Execution for Social Responsibility
SME Digital Awards 2018 | Gold- Best Execution for Content Marketing
SME Digital Awards 2018 | Silver - Best Video Execution

MEDALLA LIGHT | INSTRUMENTS OF RESILIENCE

Cúspide Award 2018 | Digital - Silver
Cúspide Award 2018 | Corporate Image - Silver
Cúspide Award 2018 | Promo & Activation- Silver

*2017 - Advertising break thanks to Hurricane María*

PR TOURISM COMPANY | PUERTO RICO DEFROSTS CHICAGO

Cúspide Awards 2016 | Gold - Promo and Activation
Cúspide Awards 2016 | Silver - Promo and Activation

SUSAN G KOMEN | "GREATEST FIGHT"

Sol Festival from Spain 2015 | Bronze - Branded Content
El Ojo de Iberoamérica Festival | Finalist - Digital Activation Social Media
El Ojo de Iberoamérica Festival | Finalist - Branded Content
Cúspide Awards 2015 | Gold - Film Craft
Cúspide Awards 2015 | Silver - Film Public Service Announcement
Cúspide Awards 2015 | Silver - Media Best Use of Audio
Cúspide Awards 2015 | Silver - Radio Public Service Announcement
Cúspide Awards 2015 | Bronze - Cyber
Cúspide Awards 2015 | Bronze - Media Best Use of Social Media

Young Lions Film 2014 | Representative for Cannes Advertising Festival (Film Category)
Cúspide Awards 2014 | Bronze Award for Direct Mail
Cúspide Awards 2014 | SilverAward for Design

Young Lions Film 2013 | Representative for Cannes Advertising Festival (Film Category)
Cúspide Awards 2013 | Master Card- Gold Award for Interactive
Cúspide Awards 2013 | Master Card - Bronze Award for Direct

One Show 2011 | Merit Award for Integrated Campaign
One Show 2011 | Merit Award for Non-traditional Campaign

SCADDY Gold Award 2012 | Not For Profit Advertising
SCADDY Silver Award 2012 | Non-Traditional Advertising
SCADDY Silver Award 2012 | Online Advertising

Education

Digital Marketing| Professional Certificate - 2018
Sacred Heart University

How To Start a Business| Professional Certificate | June 2017- August 2017
Sacred Heart University

MFA Advertising Art Direction
Savannah College of Art and Design | June 2010-June 2012
Summa Cum Laude

B.S. Public Communication
Syracuse University | August 2006 - June 2010
Summa Cum Laude